David Pettit Co Founder | Exec Director
David is an award-winning adviser and forward-thinking entrepreneur. David has an unwavering passion for innovation when it comes to financial advice and improving people’s lives.Read more
With more than a decade of experience in the financial services industry, David is known as a thought leader in the private wealth and Fintech spaces.
He is passionate about managing both money and personal health, believing there is an intrinsic link between the two.
David is proud to have founded PictureWealth, which speaks to his mission of improving financial literacy and empowering people to improve their lives. David wanted to create a simple platform to help people to stay on top of their financial health, which also helps them stay on top of their overall wellbeing.
David believes that focusing on the future of advice allows continuous innovation towards providing standalone advice in an industry that is constrained by product.Read less
Allan Maitland CEO | Exec Director
Allan Maitland has over 20 years’ of experience shaping and executing corporate strategy and digital transformation across the financial services. He is passionate about driving sustainable success by simultaneously improving client service, operations, technology and culture.Read more
He has led across small, medium and large customer-facing businesses through a range of business cycles and across a range of different market segments including financial advice, private banking, consumer banking and business banking.
Allan held senior leadership positions within ASX 100 listed Westpac and BT Financial Group and holds a Master of Business through the University of Western Australia and is a Graduate of the Australian Institute of Company Directors.Read less
Marko Sekez Co Founder | Chief Technology Officer | Exec Director
Marko is a world-class leader and skilled professional with technical and business expertise. He is a key player in maximising PictureWealth’s business value through the product’s system.Read more
Marko is very passionate about new technology and the science behind it.
He believes that world is now in middle of next industry revolution and believes that AI and Machine Learning will make people’s lives better.
He works constantly with his R & D team on designing concepts around new interfaces. It is his mission to explore new and better user experiences around fintech products.Read less
Kelly Aldridge Technology Delivery Manager
Kelly is an accomplished Operations Manager who has specialised in process logistics and data analysis for over a decade.Read more
Working across a vast range of industries, she has gained a valuable balance of operations, sales and marketing expertise within fast growing organisations and recognisable brands including BECCA Cosmetics, Rusty and The National Gallery of Victoria. Kelly is inspired by PictureWealth’s vision to empower people with financial knowledge and she believes in the blending of technology and human talent to deliver financial advise via cutting edge technology. Kelly brings a unique operations perspective to the PictureWealth leadership team, using her dynamic problem-solving skillset to deliver an efficient client focused and world class experience to the world of advice.Read less
Amanda Mitchell-Lewis Team Lead – Compliance
Amanda has been part of the Financial Services industry for over 30 years. Her Industry experience spans Management, Corporate Superannuation, Consulting, Advisory & Compliance roles.Read more
Personal highlights have included running her own Advisory Business for 7 years, serving as a Director on the Board of Alzheimer’s WA and is proud to be a part of the Picture Wealth team.
Compliance & Governance have been her focus for the last 5 years, with her depth of Industry experience bringing both a strong regulatory & support skillset to Picture Wealth.
Focus on the overall client experience and financial education are of particular importance to Amanda in delivering valuable and meaningful advice to clients.
Being part of a professional team of ‘good humans’ is essential to Amanda’s core values with Picture Wealth delivering on both counts.
Amanda enjoys holidaying Overseas and in the Southwest with her family & spending time with friends.Read less
Pia Dollas-Welsh Head of Advice Capability & Client Experience
Pia has a passion for sound Financial Planning that is upfront and personal. Tracing back to her childhood, Pia watched her mother juggle three jobs to financially support a terminally ill husband, two children and a mortgage.Read more
After running her own private practice, Pia was recruited as a Senior Financial Planner with a large banking corporation. She was promoted to a corporate national coaching role and has managed various teams, with a focus on the training and development of financial advisers to deliver client centric advice.
Pia enjoys connecting and working collaboratively with the team at Picture Wealth, to create advice that serves the best interests of our clients. She holds an Advanced Diploma in Financial Planning, a Certificate IV in Training and Assessment and is both a Certified Organisational Coach and Certified Financial Planner.
Outside of developing talent in the office, Pia loves a full-bodied Shiraz with family and friends, races traffic like a New York taxi driver, is mad about interior design and thoroughly enjoys playing almost any board game.
Pia’s favourite quote and life philosophy is summed up by Maya Angelo - “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”Read less
Alisa Pettit Finance Manager
Starting her career as a Finance Manager (CPA) for 12 years, Alisa has worked in managing large teams on billion dollar projects and has a passion for numbers.Read more
Alisa is also passionate about maximising human potential and has discovered the secret ingredient to personal and team success was more than technical ability, it was the ability for team members to manage their emotions and navigate the emotions of others. With this, Alisa brings her financial expertise and her experience from professional coaching across government agencies and large corporates into the heart of PictureWealth and has been described as "the least beige accountant you would ever meet".Read less
Laurence Smith Head of Digital Asia
In this role he is both driving business growth across Asia and developing ‘platform as a service’ offering to corporates for the Financial Wellness of their employees.Read more
Immediately prior, he was most the Chief People Officer (CHRO) of the world’s first pure play universal digital bank, soon to launch in Dubai, UAE.
Prior to this, Laurence worked on and advised various Digital Transformation projects across Asia, and also contributed to the design and setup of national Digital ‘Future Skills’ initiatives in Singapore and Thailand. He was also on the Digital Advisory Board of Danone Asia.
Previously Laurence was Managing Director Human Resources and Group Head of Learning & Talent Development at DBS Bank in Singapore. He is most recognised for his work with the CEO on defining the Bank’s Purpose to ‘make Banking Joyful’ and the innovative & award winning #DBSHackathon series.
The overall Digital Mindset initiative & associated hackathon series was credited with helping develop the innovation culture that led to DBS being recognised as the ‘World’s Best Digital Bank’ in 2016 and 2018. Laurence personally received the CEO’s Asian Banking Innovation Award for this work.
Laurence is a frequent conference speaker, trainer, writer and thought leader on Digital Mindset & Innovation Culture, as well as frequent mentor & judge at Hackathons, including the Singapore Government's nationwide "Skills Future" Hackathon
In 2020 Laurence authored the global bestseller ‘Transformation Mindset: 10 Things Leaders should be doing today to turn Crisis into Opportunit
In recognition of his thought leadership and contribution to the field of HR, Laurence was in 2019 recognised as a Fellow of the Chartered Institute of Personnel Development.
A British national, Laurence has previously held senior roles as global Chief Learning Officer at LG Electronics in Seoul, APAC Head of Learning & Development for GE Money in Tokyo, & with the Organisation Design Practice at McKinsey in Boston. He has spent over 20 years in Asia and holds an MSc in Organisation Design & Knowledge Management from the US.Read less